Wednesday, September 27th, 2023 | Jevan Carter, Senior Editor
Jeans are an essential wardrobe staple for many of us. While the average woman owns seven pairs of jeans, Alicia Wright insists that the only pair she owns can last her for an entire lifetime.
“It’s been with me through thick and thin. Quite literally!”
“From my adolescent years to my pregnancy, they still fit me perfectly.”
– Alicia Wright
Her best friend is confused as to how she still fits into the jeans.
“Alicia has had them for as long as I can remember.”
“I’m in disbelief that she can still wear them today.”
“In fact, I’ve even tried them on before”
“And our sizes couldn’t be more different.”
– Brittany Mccoy, Alicia’s best friend
So just how exactly does Alicia fit into the same pair of jeans over decades despite fluctuating between sizes? Read on to learn how one woman’s innovation revolutionized the entire fashion industry.
Meet Olivia-Rose Browning, a fashion designer. Being on the heavier side all her life, she struggled to find jeans that fit her perfectly.
“Modern fashion has a fit problem.”
“Making plus size clothing is more complicated than just extending sizes.”
“Fashion brands neglect the fact that women not only have different sizes but different shapes as well.”
“So even if they came in plus size, jeans tend to be ill-fitting.”
“And there’s just no way anyone can look great in them.”
“Because they aren’t very thoughtfully designed for plus bodies.”
“Besides, I’d be too embarrassed to ask for my size.”
“I just can’t handle all the stares and judgements from strangers.”
“Fat shaming is very real indeed.”
“There needs to be a better awareness of how different sizes range.”
– Olivia-Rose Browning, Fashion designer
Olivia-Rose was determined to fix this negative connotation surrounding the fashion industry. So she gathered a skilled team of international engineers and designers. Together, they created a one-size-fits-all jeans called U-Jeans™.
“It always felt to me that clothing should fit us as we are.”
“Not the other way around.”
“We want to embrace size inclusivity and body positivity.”
“Allowing everyone to feel comfortable in their own skin.”
“Plus size women can look just as beautiful in jeans too.”
“No woman should ever feel bad about their own body.”
– Olivia-Rose Browning, Founder of U-Jeans™
U-Jeans™ is made of e-360° smart denim technology, a highly durable and stretchable premium fabric made of elastic fibres. It is woven in such a way that it always conforms to your unique shape and height allowing easy movement and all-day comfort.
The smart fiber provides a mild compression which offers a micro-massage effect through its gentle pressure. It also transforms body heat into far infrared rays to reduce the appearance of cellulite while promoting blood flow and boosting metabolism so you don’t pack on the pounds.
Instead, they help sculpt your body to look more contoured and reveal a flattering figure that accentuates your curves. So you can rock these jeans no matter you’re a size 2 or a 20.
Here’s what people have to say about U-Jeans™…
“Ever since having kids, my body hasn’t looked the same.”
“My muffin top hangs over my pants and it’s not a pretty sight.”
“Some days, I even wear my husband’s sweatpants because nothing fits me anymore.”
“Until I tried U-Jeans™… they fit like a glove.”
“I feel so much more confident going out in public now.”
“Even on days where I feel like I put on an extra pound or two.”
“These jeans grow and shrink with me as my weight goes up and down.”
– Maegan Frank
“I am in between sizes a lot.”
“My weight yo-yos from 140-150 lbs.”
“Plus, I don’t have much of a booty.”
“These jeans are by far the best jeans I have ever worn.”
“They help hide my bulging tummy and thunder thighs.”
“And they even lift my butt up to give the illusion of a perkier booty.”
“They’re so comfortable, stretchy and very flattering.”
“I absolutely love them!”
– Holly Walton
It’s not about the size you wear but the way you wear your size. U-Jeans™ embraces all of you, just as you are. Are you finally ready to own a pair of jeans that gives you the confidence to take on the world?